Thursday, 9 June 2011

Is it too early to rely on eBooks?

As a writer with four eBooks under my belt - I have come to the realisation that you cannot ignore print. (Good news really, as that's mainly where I work.) A lot of eBooks out there at the moment are simply versions of their print siblings, and many of the 'solo' eBooks out there are written by non-professionals, or businesses keen to promote their point of view.

It's a whole new arena for someone with a freelance journalist background...not used to selling anything other than my story idea to my editor.

However, it is an area that keeps developing and moving forward. Amazon launched it's lending system in December 2010. They kept it pretty straightforward with the only major drawback that it cannot be done through the Kindle device. (Wierd, given Kindle is their platform.) All of the management aspects take place in the web browser.  Then they canned it.


Far too complicated for a newbie like myself to comprehend, but eBook expert Steven Lewis is all over it. Lendle even now looks like it's back.  Only keen eBook readers will be following the debate this closely - but from my point of view it's merely interesting to see how the eBook market is being shaped from both the big players and readers alike.

I have learned something important though: it pays to know your market and identify your niche. Reference material seeming to work better than fiction, which may still need to be underpinned by a print version.

The World Yoga Festivals Guide proved to be the perfect launch pad for 2011. Despite the drama of getting the premium listing, it has generated quite the buzz in the yoga community. I am keen to be collaborating with findyoga.com to develop an even better, grander and more informative festival guide for 2012.


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